Setup
Prepare the local structure needed to begin operating.
COVERSMarket entry planning · workspace preparation · local setup requirements · basic operating infrastructure · office needs · practical market insight.
WHAT WE DO
We close the execution gap between market interest and local readiness.
Companies may understand the opportunity, but still lack the local structure to act: workspace, people, suppliers, and reliable on-the-ground coordination.
Without SERNETRAWith SERNETRA
Without SERNETRA: No local office
With SERNETRA: Workspace and setup requirements
Without SERNETRA: No local team
With SERNETRA: Hiring support and onboarding logistics
Without SERNETRA: No trusted vendor network
With SERNETRA: Supplier and procurement coordination
Without SERNETRA: No execution layer
With SERNETRA: Ongoing in-country follow-up
SERNETRA turns market intent into a structured local operating presence.
SERVICES
The local operating structure behind market entry.
SERNETRA organizes the setup, people, suppliers, and follow-through required to turn market entry plans into practical local operations.
Hiring
Coordinate hiring and practical readiness for your first local team.
COVERSRole definition · candidate sourcing coordination · interview support · onboarding logistics · initial team setup.
Sourcing
Coordinate suppliers, vendors, and operating resources.
COVERSSupplier sourcing · procurement coordination · office equipment · furniture · laptops · transport · printing · catering · logistics · local service providers.
Operations
Maintain local coordination before, during, and after launch.
COVERSEvent support · launch coordination · stakeholder follow-up · vendor management · issue resolution · ongoing in-country operational support.
EXPLORE SERVICES
Six connected services, one local partner
These pillars are delivered through six focused services — each with its own scope, process, and deliverables.
OPERATING MODEL
A practical process for local readiness.
SERNETRA follows a structured operating process designed to clarify requirements, coordinate local resources, and support execution without overstating what can be done or bypassing specialist review where required.
01 / DEFINE
Define
We clarify the company’s entry objective, operating needs, sector context, and practical local requirements.
02 / PREPARE
Prepare
We define what needs to be set up locally, including workspace, vendors, equipment, staffing, launch requirements, and coordination needs.
03 / COORDINATE
Coordinate
We identify and coordinate the local suppliers, candidates, service providers, venues, advisors, and operating resources needed to move forward.
04 / EXECUTE
Execute
We support practical setup, procurement, meetings, office preparation, launch arrangements, and initial operating steps on the ground.
05 / SUPPORT
Support
We remain available for vendor communication, operational follow-up, issue resolution, reporting, and ongoing in-country coordination.
SERNETRA is a local market-entry and operations partner. It is not a law firm, tax adviser, bank, real-estate broker, employer of record, or recruitment agency. Where legal, tax, banking, or similar regulated services are needed, they are provided through relevant qualified partners rather than by SERNETRA itself.
WHO WE SUPPORT
Built for companies preparing a real local presence.
SERNETRA supports companies and business groups that need practical local coordination before committing resources, launching activity, building teams, or operating in Syria.
01
International Entrants
Companies evaluating Syria for the first time and needing local visibility, setup planning, supplier access, and operating support.
02
Regional Expansion Teams
Regional companies, distributors, and commercial groups preparing to launch, hire, source, or coordinate activity inside Syria.
03
Sector Operators
FMCG, retail, distribution, agriculture, food, manufacturing, healthcare supply, technology, consulting, and service businesses requiring local structure.
04
Investors & Business Groups
Investors, delegations, and business groups exploring operational presence, local meetings, launch activity, or market visits.
WHY SERNETRA
Local execution capacity, not just advice.
01
Practical operating capacity
Practical support for the physical, operational, and coordination requirements needed to act locally.
02
Trusted supplier coordination
Support identifying and coordinating local vendors, suppliers, service providers, venues, and operating resources.
03
Risk-aware operating support
A careful operating approach that recognizes local constraints, specialist requirements, and the need for responsible coordination.
04
Structured local readiness
A structured path from market intent to workspace, team, suppliers, launch preparation, and operating follow-up.
05
One accountable local partner
A single coordination layer across setup, hiring, sourcing, launch support, and ongoing in-country operations.
LEADERSHIP
Where international business expectations meet local execution.
SERNETRA is led by two partners with complementary experience: enterprise-side business systems and analytics from Germany, and hands-on operational execution inside Syria.
Together, Hani and Omar combine structured corporate thinking with practical local delivery. This balance is central to SERNETRA’s role: helping companies understand what is required, organize the right local setup, coordinate trusted suppliers, and move from intention to execution with discipline.
Operational base in Damascus, supporting client activities across Syria.
Hani Alnatour
CO-FOUNDER · ENTERPRISE SYSTEMS & CLIENT STRATEGY
Hani brings enterprise experience from Germany across Finance and Procurement Reporting, SAP analytics, Microsoft Fabric, and BI delivery. He helps SERNETRA translate international business expectations into structured market-entry plans, clear operating logic, and practical decision support for companies entering Syria.
Omar Almurie
CO-FOUNDER · LOCAL OPERATIONS & PROCUREMENT
Omar leads SERNETRA’s on-the-ground execution in Syria. His background spans project management, procurement, supplier coordination, logistics, budgeting, and operational documentation across banking, industrial, and local project environments. He supports clients with practical supplier sourcing, local coordination, and structured execution inside Syria.
“One partner understands how international companies structure decisions. The other knows how to get things done locally in Syria.”